Fuse ODG Blasts World Cosmetic Brand NIVEA for ‘Racist’ Billboard

Ghanaian-born musician Fuse ODG has gone wild on worldwide skin beauty product manufacturers, Nivea.

After hearsay, the ‘No Daylight’ singer saw for himself, a ‘racist’ billboard by Nivea in Accra.

The singer who took to Instagram, profusely commanded the cosmetic producers to take down such billboards.

Earlier this year, the same cosmetic company came under hot waters for another ill-advised campaigns “WHITE IS PURITY”. [read more]

The billboard erected somewhere in Accra bore the message..

“For Visibly Fairer Skin” by Nivea.

Fuse shared the photo and wrote:

Dear Nivea,
Kindly take down these billboards you have placed all over our beloved countries in Africa. I saw this one with my own eyes today in Ghana and we love our complexion the way it is. And if you don’t take these down. We will.
Every African everywhere should stop buying any Nivea product. Tag the Nivea branch from your country so they understand how foolish this is!
With love

#PULLITDOWNNOW
@Nivea_uk @NiveaUSA

Just recently, Dove fell culprit for such act after TV commercial went wrong.

Take a look at his post below:

Dear Nivea, Kindly take down these billboards you have placed all over our beloved countries in Africa. I saw this one with my own eyes today in Ghana and we love our complexion the way it is. And if you don’t take these down. We will. Every African everywhere should stop buying any Nivea product. Tag the Nivea branch from your country so they understand how foolish this is! With love #PULLITDOWNNOW @Nivea_uk @NiveaUSA @reggierockstone711 @Sarkodie @r2beesmusic

A post shared by Fuse ODG (@fuseodg) on Oct 17, 2017 at 7:06am PDT