GeoPoll, a media research institution has released their 2017 ranking of the top radio stations in Greater Accra.
The ranking has Peace FM leading the pack with an audience share of 110,000. This isn’t a surprise considering the station is the foremost Twi broadcasting station. Twi is the largest spoken language in Ghana.
[mark color=”yellow”]Checkout: I know 5 Top Ghana Musicians using Juju – Pastor Lord Kenya[/mark]
Citi FM placed second on the list with 84,000 listeners. The Adabraka based station, however ranked tops in the English speaking station category. Their major competitor, Joy came third on the overall ranking with 83,000 listeners.
Twi speaking stations Adom FM, Okay FM and Vision 1 Radio took the fourth to sixth positions with 79,000, 52,000 and 49,000 listeners respectively.
Youth and music oriented radio station, YFM ranked tenth on the list with a listenership of 32, 000, beating Hitz FM (12th) and Starr FM (14th position).
[mark color=”yellow”]Click to also watch For You by Medikal – video[/mark]
Christian oriented station, Sweet Melodies (33,000) and Sunny FM (23,000) took the ninth and fifteenth spots respectively, with Asempa FM, famed for it’s ‘all talk, all day’ tagline placing eight position with 39,000 listeners.
Curiously, another youth oriented station, Live FM didn’t make the list.
The Geopoll ranking offers radio station managers an opportunity to gauge how popular their stations and programmes are within their area of operations and put in strategies to improve their positions. Again, sponsors are offered the chance to know which station to advertise on for good returns.
The GeoPoll Media Measurement service has been examining ratings and audience share for the top stations in Ghana, Kenya, Uganda, Tanzania, Rwanda, Democratic Republic of Congo, Mozambique and Nigeria to provide media insights into markets where data is scarce.
GeoPoll has been doing this in Ghana through mobile phone surveys since 2014.