About some weeks ago, videos circulating on Instagram showed Shatta Wale dressed as a cowboy.
At the time it was assumed Shatta was just being Shatta and messing around but apparently what he was doing was shooting a video for a track on his upcoming album The Reign. The album which is expected to drop soon has certainly gained a lot of media hype. The video for the track Gringo is dropping tomorrow on MTV Base and apparently the expenditure for the video was massive.
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According to his handlers, Zylofon, this is the most expensive music video the dance hall king has produced in history of his music career.
‘Gringo’ has been captured in a short film, directed by internationally-recognized video director, Sesan, for Film Factory and produced by David Nguyen. The film would show for the first time across Africa on MTVBase, Channel 322 on the ‘Spanking New’ show, on Friday, April 27, 2018.
Sesan Ogunro, is a UK-based Nigerian video producer, director and 3D Animator. Shot in the province of Blanco, Texas, USA, at the Buggy Barn Museum and cast in the 1880s, the film cast over 20 international actors in what is arguably tagged as the most expensive video shot by any homegrown artiste from Africa.
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The Reign is of now the most anticipated album within Ghana, that Shatta has gone to these lengths to shoot the video for Gringo only further enhances the hype, at this point it is safe to say that Zylofon Media and Shatta Wale are going to churn out one massive album in the coming months or weeks. In fact it is fair for us to even expect a plush album launching ceremony.
Watch the BTS: