Hype is necessary, it is like a signboard that lets people know you are about to do something. These days every event generates hype.
Weddings have pre-wedding photo shoots, movies have trailers. Music is no different, especially ahead of the release of an album. Artistes tend to drop tracks or singles that will feature in the album, you can call that sampling. This style has been in use for quite sometime now.
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Tinashe recently employed said stye ahead of her Joyride album which is due to be released on April 13, that is barring all unforeseen circumstances.
You have to live life as if calamities cannot occur, so it was in this vein she released three tracks that would all feature in the upcoming album to generate hype. One of the tracks was “Me So Bad”. It features Offset and French Montana. The track utilises this catchy island flavoured beats.
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The R&B princess becomes a stylish tennis queen in the color-saturated video for ‘Me So Bad,’ serving looks while serving on the court.
In one scene, she’s posing in a cheeky plaid skirt and platinum braids, and in another, she’s rocking a soft velour tracksuit while cooing, “You want some me so bad / Come get this body.” Because it’s a Tinashe video, there’s obviously a ton of super stylized choreography and tight dance moves, which will keep your eyes peeled to the screen.
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As for the song itself, “Me So Bad” is an island-flavored bop that features Ty Dolla $ign and French Montana, both of whom show up to party with Tinashe in the video. The choreography is on point as the singer dances along rhythmically to the tune of the beat. Ahead of the release of her second studio album, you cannot help but applaud the positive vibes she has created. April 13 that album is dropping with a bang and what a Joyride it is going to be.
Click to watch the video below: